January air fryer deals 2024 – save up to £100 on Ninja, Instant, Tower and more today

These January air fryer deals for 2024 are here to make shopping for the foodie in your life a little more affordable

Image of four air fryers on pink background
(Image credit: Future)

Every modern cook needs an air fryer in their culinary arsenal. And thanks to these January air fryer deals, we've found where you can shop to make this appliance a lot cheaper, with top-rated air fryers from Ninja, Instant, Tower, Phillips, and more, now reduced.

We've been testing out and rating the best air fryers for over two years now, well ahead of last year's hype, so we are very well-placed to tell you which models to pick up with a nice, hefty discount. 

So if you're looking for a January deal on one of these must-have appliances, we'll help you find the right deal with our guide, which includes where to find the best deal, how to know if you've bagged a bargain, and when is the right time to part with your cash. 

Plus, whether you want one of the best dual zone air fryers or to try out one of the new generation of multi-zone air fryers, we've got you covered with ways to find the air fryer deals worth shopping before the year is out. 

January air fryer deals and sales

January air fryer deals and sales

There are hundreds of retailers online selling air fryers. Some are a bit more expensive than others, so it depends on what you are looking for. Big retailers like Amazon, Argos, Very and Currys are great places to shop as delivery is speedy and there are loads of reviews to check on the quality.

See our A-Z of companies selling top-rated air fryers below to find a deal this January. Shop their air fryer sections to see any current offers.

Best January Ninja air fryer deals

Ninja Foodi FlexDrawer Air Fryer in Black/Copper | was £279.99 now £230.48 at Amazon

Ninja Foodi FlexDrawer Air Fryer in Black/Copper | was £279.99 now £230.48 at Amazon
This is our top-rated air fryer ever, and now it's discounted by 22%. Versatile, spacious, and super stylish. Our full Ninja FlexDrawer Air Fryer review has more information if you want to learn more.

The Ninja Foodi MAX Dual Zone Air Fryer AF400UK| was £269.99 now £240.30 at Amazon

The Ninja Foodi MAX Dual Zone Air Fryer AF400UK | was £269.99 now £240.30 at Amazon
Dual baskets, six cooking functions, and a 9.5 litre cooking capacity make the Ninja Foodi MAX Dual Zone Air Fryer AF400UK one of the most sought-after air fryers around, and this copper-accented model is in style and in stock.

Ninja Air Fryer AF100UK | was £149.99 now £119 at Currys

Ninja Air Fryer AF100UK | was £149.99 now £119 at Currys
Ninja is the brand behind our favourite air fryer, and this 3.1 litre alternative is perfect for smaller spaces. If you don't need a dual zone and you're not keen on the copper version above, this is the Ninja air fryer that should be at the top of your list. Our full Ninja AF100UK review has more if you want to read up on the finer details.

January air fryer deals under £100

COSORI Lite Air Fryer | was £99.99 now £69.99 at Amazon
This is one of our absolute favourite air fryers you can buy under £100 after testing,

COSORI Lite Air Fryer | was £99.99 now £69.99 at Amazon
This is one of our absolute favourite air fryers you can buy under £100 after testing, and now it's at an even better price thanks to Black Friday. Our full COSORI Lite review has all the information you need if your budget is £100 or less.

Instant Pot Vortex | was £99.99 now £59.99 at Amazon

Instant Pot Vortex | was £99.99 now £59.99 at Amazon
We recently crowned this air fryer as the best under £100 after trying it out in our Instant Vortex 4 in 1 Air Fryer review. It's great to use, has a touch panel and is dishwasher safe, as well as from one of our fave brands Instant. And right now it's well under its RRP at a total bargain price.

Russell Hobbs 26500 SatisFry Small Air Fryer | £74.99now £52.87 at Amazon

Russell Hobbs 26500 SatisFry Small Air Fryer | was £74.99 now £52.87 at Amazon
If Russell Hobbs is your go-to brand for your toaster and kettle, then you can complete the set with this perfectly compact air fryer. Its 1.8-litre capacity is well suited to one person or two; at this price, it's a steal either way. 

Tower T17039 Vortx 5-in-1 Digital Air Fryer Oven | was £119.99 now £61.94 at Amazon

Tower T17039 Vortx 5-in-1 Digital Air Fryer Oven | was £119.99 now £61.94 at Amazon
I've tried and loved the rotisserie function on this air fryer. Buy it in rose gold or silver, and unlock a whole load of space in your home for cooking protein, veggies and more. 

January dual zone air fryer deals

The Ninja Foodi MAX Dual Zone Air Fryer AF400UK| was £269.99 now £240.30 at Amazon

The Ninja Foodi MAX Dual Zone Air Fryer AF400UK | was £269.99 now £240.30 at Amazon
Dual baskets, six cooking functions, and a 9.5 litre cooking capacity make the Ninja Foodi MAX Dual Zone Air Fryer AF400UK one of the most sought-after air fryers around, and this copper-accented model is in style and in stock.

Tower Vortx Dual Basket Air Fryer 8L - Black | was £149 now £99 at Very

Tower Vortx Dual Basket Air Fryer 8L - Black | was £149 now £99 at Very
This saving takes £50 off the price of this already very sought-after model. We tried it at our test centre and found it was great thanks to its huge capacity. Dual-zone air fryers are always popular and this is a great one.

January air fryer deals over £100

Ninja Air Fryer AF100UK | was £149.99 now £119.00 at Currys

Ninja Air Fryer AF100UK | was £149.99 now £119.00 at Currys
Ninja's bestselling small air fryer is now the best price I've ever seen it at with almost 50% off. Our full Ninja AF100UK review has more if you want to read up on the finer details.

Tefal ActiFry Genius XL | was £254.00 now £125.00 at Currys 

Tefal ActiFry Genius XL | was £254.00 now £125.00 at Currys 
With an in-built paddle for stirring chips or fried rice, it doesn’t get much more versatile than the Tefal ActiFry. It’s an expensive pick, so this great discount is a welcome saving. We've tried it in our Tefal Actifry Genius XL 2in1 review

Haier HAF5TW Air Fryer | was £179.00 now £169.00 at Very

Haier HAF5TW Air Fryer | was £179.00 now £169.00 at Very
I'm testing this brand-new air fryer right now and it's really good. It's kitted out with all of the accessories that you might otherwise have to invest in separately, like the right-size cake tin or rack. It's also got a well-placed viewing window and great controls. 

Ninja Foodi FlexDrawer Air Fryer in Black/Copper | was £279.99 now £230.48 at Amazon

Ninja Foodi FlexDrawer Air Fryer in Black/Copper | was £279.99 now £230.48 at Amazon
This is our top-rated air fryer ever, and now it's discounted by 22%. Versatile, spacious, and super stylish. Our full Ninja FlexDrawer Air Fryer review has more information if you want to learn more.

The Ninja Foodi MAX Dual Zone Air Fryer AF400UK| was £269.99 now £240.30 at Amazon

The Ninja Foodi MAX Dual Zone Air Fryer AF400UK | was £269.99 now £240.30 at Amazon
Dual baskets, six cooking functions, and a 9.5 litre cooking capacity make the Ninja Foodi MAX Dual Zone Air Fryer AF400UK one of the most sought-after air fryers around, and this copper-accented model is in style and in stock.

January multicooker air fryer deals

NINJA Foodi 11-in-1 SmartLid Multi-Cooker | £299.99now £199.00 at Amazon

NINJA Foodi 11-in-1 SmartLid Multi-Cooker | was £299.99 now £199.00 at Amazon
You get 11 functions for your money with the Ninja Foodi, which is now way cheaper than usual. One of those presets is air frying, allowing you to crisp up all kinds of foods at home. 

Instant Pot Duo Crisp + Air Fryer |  £189.99now £129.99 at Amazon

Instant Pot Duo Crisp + Air Fryer | was £189.99 now £129.99 at Amazon
Pick up this brilliant 11-in-1 multi-cooker at Amazon for 8% less. The Instant Pot Duo Crisp has a removable air fryer lid for easy transitioning from pressure cooking to air frying, perfect for crisping up a pressure cooked chicken.

Sage Smart Oven Air Fryer | was £330.00

Sage Smart Oven Air Fryer | was £330.00, now £299.95 at John Lewis
Want to air fry like Stanley Tucci? Then you need this oven from Sage, which is simply packed full of functionality. I recently reviewed it and gave it 5 stars. It's also gorgeous and will match any Sage coffee machine, if you're already got one. Our full Sage The Smart Oven Air Fryer review has more details.

How we curated these January air fryer deals

In line with our testing protocol here at Ideal Home, the air fryers we've recommended above have all been tested by a member of our team, so you know you can trust our recommendations. 

Our explainer on how we test air fryers has the full details, and below you can see pictures from our test centre which show us testing top-rated air fryers. 

When is the best time to get an air fryer deal?

There's no doubt that the most advantageous time of year to shop for an air fryer is in the run-up to Christmas and after Christmas. As shoppers search for gifts and try to save money going into the New Year, retailers slash prices to catch the market. That makes October, November and December the hottest month of the year for air fryer deals.

We've also noticed that some of the best air fryer deals could be found on air fryers that have been in the market for a year or two. 

While the January sales are definitely the high point, it is possible to catch a good air fryer on sale year-round. Below we've collated the different times we saw air fryers on sale, so that you can mark them in your calendars if you're planning ahead. We've also got the lowdown on stand mixer deals and coffee machine deals if you're looking to shop appliances more generally. 

How can you tell if you have found a good air fryer deal?

When shopping around for an air fryer, compare the key specs of each deal such as size, capacity, programs, as well as crucially, the price. We always say that a deal is only a good deal if the product is good.

So the first thing you should do is check the reviews if it isn't an air fryer you have seen in person and coveted until sale time. Don't be lured by a super low price and have the false economy of having to replace the appliance after barely any use. You'll know you've got a good deal when you've found a high-spec air fryer for a competitive price. 

If you spot an amazing air-fryer deal that feels too good to be true, it probably is. Minimise the risk of being duped by shopping from reputable retailers you trust, and avoid unfamiliar sites or sellers.

We've been ahead of the curve reviewing a host of air fryers according to our rigorous testing protocol for over two years now, with a particular emphasis on finding models that provide truly great value for money. 

We've tested, and continue to test, all of the air fryers from popular brand names, such as Ninja and Instant, alongside lesser-known brands such as COSORI and Dreo. 

What is a good price for an air fryer?

The price range for air fryers (and appliances in general) varies a lot. Because there are so many types, capabilities, performance and manufacturers, it is hard to come up with a reliable benchmark for air fryers. 

Prices tend to start from around £60 for a basic model but can ramp up to more than £200 for the largest and most-capable appliance.

Our advice is, know your budget, bring your expectations in line and then shop around for the best model you can get for that budget.

FAQs

Are Black Friday air fryer deals worth it?

While not every air fryer will have a discount applied at the time of sales events, across Black Friday 2023 we saw savings of around 50% on some of our favourite models across different events. These are serious savings for those who have been looking forward to buying an air fryer for some time and often allow consumers to get more for their money. We also kept track of Cyber Monday deals, which were also pretty good in 2023.

Are air fryers cheaper on Black Friday & Cyber Monday?

As we said earlier, Black Friday air fryer deals are the main event when it comes to catching one of these ultra-helpful appliances at a good price. 

In 2023, there was a chance to pick up bargains from Ninja, Instant, Tower, Salter, Lakeland and more. 

Our favourite deals included a great price on the Ninja Dual Zone, which is one of our top-rated appliances ever. 

We've also noticed that some of the best Black Friday & Cyber Monday air fryer deals could be found on air fryers that have been in the market for a year or two. 

What's the best low price air fryer?

Here at Ideal Home, we have two air fryers tied for the accolade of being our most affordable favourites: the COSORI Lite and the Instant 4 in 1. Both have an RRP of £100, but we're confident you'll be able to find them on Black Friday for much less. 

Though there are air fryers available for the lowest prices (we're talking extremely cheap, we'd always recommend choosing a reputable brand over one you've not heard of before. We've tested a few from COSORI, which are available on Amazon, and we also love Tower air fryers, which have great affordable manual air fryers, like the Tower T17021.

Which air fryer should I buy?

If you're new to air frying and want something budget-friendly to get you started, we recommend the Instant Vortex Mini air fryer. While it's small it's also affordable, and it comes in a range of fun colours. This air fryer really shows what the hype is all about, but if you go for a cheaper brand that comes in at around £20, you may not get to experience all the added cooking functions and sensitive temperature controls that make us love air frying in the first place.

Premium air fryers can cost as much as £300, like the Ninja FlexDrawer Air Fryer, so the festive period is a great excuse to upgrade to something that's capable of keeping up with busy family life if you see a breakout deal. After all, many air fryer owners are such big fans that one air fryer is not enough!

What types of air fryer are there?

There are two main types of air fryer, a basket air fryer, or an oven air fryer. In America, people also use toaster ovens, but those are less common in the UK market.

Basket air fryers

Most of the top air fryers we've tried were basket air fryers. This means there is a central heating element with a basket that can simply be inserted into place. You can use the handle on the basket to pull out your chips or veggies and give them a shake midway through your cooking cycle, which is very helpful for keeping your hands safe when cooking.

Basket air fryers sometimes come with a removable insert that separates food from any liquid or fat that drips away during cooking. This insert can usually be lifted out to allow you to cook in the flat base of the air fryer, particularly in Ninja and Instant air fryers, but other models like Swan and Cosori will depend on the model. The removable insert has its pros and cons, because while it can make your air fryer more multi-functional, it will also make it harder to pour out your food without also pouring out the liquid that's gathered at the bottom of the fryer.

Oven air fryers

We've reviewed a few oven air fryers from Tower and Breville, and they are more of a cross between a regular oven and a drawer air fryer. The drawer air fryer will only have one cooking compartment, but an oven air fryer can distribute numerous shelves through the inside of the cooker. 

Our favourite oven air fryers which we've tried are detailed in our Lakeland Digital Air Fryer Oven review and our Sage Smart Oven Air Fryer review. These two air fryers proved useful for cooking different elements of a meal in one go, and also make cleaning easier thanks to their tray systems. Convection ovens circulate hot air in the same way an air fryer does, so in many ways, an oven air fryer is more of a mini convection oven.

Bookmark this page and come back to it to stay up to date with all of the air fryer deals worth shopping for if there's a particular model you're looking for. We'll be looking out for all of the bargains on these ultra-useful appliances! 

Molly Cleary
Ecommerce Editor

After writing for all of Future's Homes titles, Molly is now an Ecommerce Editor at Ideal Home, working across a range of shopping content to find the best buys for your space. Previously, she was the Staff Writer at TopTenReviews, another Future site, where she covered home content, which to a US audience is anything from turkey fryers to ride-on lawn mowers. Now, she spends her time writing reviews of appliances she’s tested at home and at our testing facility (we're talking air fryers, vacuums, dehumidifiers and more!), as well as curating buying guides. She's a certified Consumer Expert for several product categories after passing a five-step program including hands-on experience, consumer interviews and extensive research into her specialist areas including kitchen appliances and vacuums.

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